Sika
Sika is a global leading supplier of specialty products and solutions for the construction, industrial manufacturing, residential and automotive markets.
Our goal for Sika is to always deliver an on-brand experience to gain immediate attention and impact while showcasing the variety of raw material and finished product of their various divisions.
At World of Concrete, Sika’s presence is well-established inside and outside the show hall. Their 40x60 indoor booth is a full display of their various divisions and capabilities, complete with digital walk-throughs, animation demonstrations, and a gallery of their product material and usage, helping attendees realize the simplicity and effectiveness of their items.
Outside the show hall the brand continues among a two story, 40-foot shipping container which we helped convert into a branded booth including fully painting it in Sika yellow, the creation and addition of a 9-foot-high 3D logo and vinyl division names on the top container. The bottom container, opened on three sides allows for browsing their retail products, samples, and color swatches while a 20’x30’ area in front provides space for the concrete product demos.
For their annual National Sales Meeting event, each exhibit needed to meet certain objectives and communicate that division’s brand personality while still showcasing the Sika corporate identity. We worked closely with each brand team, designing unique exhibits within their varied budgets to display their specific products as each team envisioned. The goal was to help attendees deepen their knowledge on how these products played into the overall services and offerings of Sika. In all, we designed and executed the creation of eight of the 10 vastly different exhibits for NSM, as well as an eight-hole mini golf course, which was part entertainment, part education where the holes demonstrated product capabilities.
The results from these events, and others that we’ve helped with, have strengthened Sika’s position as a leader in their industry’s market through brand consistency, as well as creative, and innovative use of engagements and displays to showcase their product offerings.
“We know we can trust BlueHive and Lime to pull off a perfect show and this was no exception. We really appreciate everything you do, and we really trust the work that you do. We know there’s no problem that can’t be solved when BlueHive and Lime are involved in a project. It’s been awesome working together, as always. Once again, you knocked it out of the park for us.”