Methods Machine Tools
Method Machine Tools, a national developer, manufacturer and supplier of high-quality machine tools and machining equipment, automation, and engineering solutions.
Having installed over 45,000 machine tools across the United States, Canada, and Mexico, Methods Machine Tools set out to create a presence at IMTS 2024. Not only did their 70’ x 85’ exhibit design need to integrate several of these machines throughout the exhibit, it also needed to extend reach, awareness, and sales with access to their multiple product lines.
Another challenge for this exhibit was needing to easily collect and measure the data across user interactions at various stations throughout the exhibit as well as including a process for quick updates and add-on options for these interactive stations.
Multiple interactive touchscreens were used in specific areas of the exhibit to provide attendees with a digital brochure showcasing data points about the machines, as well as case studies, videos, QR code links to connect with a sales representative.
Designed and developed in-house, these digital touch points were loaded on 15 touchscreens as well as online for sales teams to continue customer conversations post-show. Creating virtual products gave Methods Machine Tools extended reach, awareness, and sales beyond the show floor.
Through data collection, user interaction data could be easily measured and exported in addition to quick updates and add-on option like NFC cards.
The 70’ x 85’ floorplan was designed to allow attendees to effortlessly flow through the exhibit and become submerged among the Methods machinery strategically placed throughout.
The tower structure contained an attention-grabbing anamorphic 3D animation to bring attendees into the Method Machine Tools brand right away.
