Custom designs are always the most popular option, but how can you still make a significant impact on the exhibit floor without busting the bank? The answer is a rental booth, and these five benefits highlight just how effective rental solutions can be.
1) Ease of entry into the world of trade shows
A trade show booth can be an expensive endeavor. The initial investment can be intimidating especially to those who have yet to experience the benefits of trade shows.
Rental booths come in at a fraction of the cost of their custom counterparts, allowing your company to invest those precious marketing dollars in other avenues.
2) Increased flexibility of booth
For companies considering investing in a custom booth, but are on the fence regarding design, rental booths offer an exciting opportunity to mix and match.
Rental booths allow companies to experiment with their graphic and structural design to see which version performs best on the road.
3) Quicker and easier process
Rental booths are partially comprised of prefabricated components which simplify booth construction and allow a faster production rate than that of a booth made from scratch.
This expedited process could make the difference of being an attraction or an attendant at the tradeshow just around the bend.
4) Capture all show related costs
When the show is over do you want to continue paying for your booth? An owner of a custom booth has to pay storage, repair, refurbish and eventually, disposal fees when their booth comes back to its resting location.
A rental booth comes with none of those pesky month-to-month costs, once the show is over, so too is your financial commitment to it.
5) Solve overlapping show problems
Trade shows at different locations can often occur simultaneously. For companies who have an existing custom booth and an active trade show presence, this is a predicament that arises far too often.
It begs the question, “Which show should our brand be represented at?” A rental booth could be the perfect remedy for conflicting trade show schedules, allowing your brand to attend two trade shows at once AND keep you within budget.
By Eric Troy